Franchising Means Business
What are the advantages of franchising? As a franchisee, you have access to:
An Unbeatable Business Format
Business format franchises are growing in Australia & New Zealand; and provide the opportunity for the individual to be part of a larger successful network.
A Proven Operating System
With years of experience in the marketplace, an established organisation has already eliminated a lot of the error for you. Further research and development means operations will continue to improve.
Established Buying Power and Vendor Relationships
Enjoy the benefits of an international network while operating your own business.
The Power of a National Image
Customers across the country already know Gloria Jean's for quality coffees, beverages and merchandise. With recognition of the Gloria Jean's brand, customers come to you already motivated to buy.
A Comprehensive Training Program
From day one, you'll know what works and what doesn't. Master all aspects of store operations, marketing and management with professional training - including "hands-on" in-store experience.
The Ongoing Support of an International Organisation
Work for yourself - not by yourself. Tap into the expertise of seasoned professionals with years of knowledge about coffee, merchandise and management. Enjoy the full support of our corporate office and field staff, our marketing materials and regular meetings with other Gloria Jean's Franchisees.
EXPECTATION
What You Can Expect From Gloria Jean's
Expect to profit from our buying power. One of the many benefits of joining the Gloria Jean's organisation is that our tremendous buying power enables franchisees to purchase exclusive coffees, supplies and merchandise at very attractive prices.
Expect to be part of an established American organisation. Founded in 1979 and franchising since 1986, Gloria Jean's is now the largest gourmet coffee retail franchise across Australia, and is wholly Australian owned and operated. There are over 370 outlets nationwide and internationally - and the world's love affair with high quality coffee continues to thrive.
Expect innovative products to sell. Gloria Jean's exclusive coffees such as Colombian Supremo and GJ Special Blend are top sellers. So are taste-tempting beverages like Caramelatte and our refreshing line of Mocha Chillers.
Expect to go to college! Franchisees will attend Gloria Jean's unique Coffee University course where they will master everything from how to make the perfect Cappuccino, to how to hire the right staff, to learning more than they ever imagined about specialty coffees. At Gloria Jean's Coffees, we never forget that your success is our success!
Expect to join an organisation dedicated to your success. At Gloria Jean's our franchisees are our number one asset. So, right from the start, we will provide you with the finest operations and sales support in the business. There is Gloria Jean's unique Coffee University Class where franchisees earn the title of Certified Coffee Agent - and much more! Operations Managers help you run your business more efficiently, from the initial store opening through on-going daily operations. An expert management team is always ready to listen and respond to your needs. In short, you can expect to be treated with respect and consideration.
Expect dedication to quality. Gloria Jean's is totally committed to sourcing the world's best coffees. We then ensure that every coffee bean is perfectly roasted, packaged, brewed and served so that the ultimate flavour experience will be enjoyed by hundreds of thousands of customers each day in Gloria Jean's coffee stores across many countries. Consistent dedication to quality is what makes Gloria Jean's so successful! What Gloria Jean's Expects From You
We Expect you to operate an exceptional store. Our stores are operated by outstanding people who are dedicated to satisfying their customers with unforgettable experiences in taste and service. All of which is right in keeping with our mission to be the finest coffee stores that our customers visit.
We Expect you to have a real passion for coffee. This is a "must" because nothing helps to build customer loyalty better than a franchisee and staff who really know their coffee. It means that you can share your enthusiasm with customers while providing them with helpful information and advice.
We Expect your full-time commitment to your Gloria Jean's store. Running a Gloria Jean's franchise is a full-time job. We know from experience that this is one of the keys to success in building customer loyalty and sales. Besides, getting to know and appreciate your customers is part of the enjoyment of having your own Gloria Jean's franchise!
We Expect you to be active in your community. Taking part in community events can be a big help in attracting customers to your Gloria Jean's store. The Advertising Fund is administered centrally to benefit all stores with national marketing programs, but we also encourage local, innovative marketing by all franchisees in their communities.
We Expect you to have fun!
The Gloria Jean's Coffees Story
In 1995, Nabi Saleh, a businessman internationally regarded for his coffee knowledge and expertise and Peter Irvine, former Managing Director of advertising agency DDB Needham, visited the United States to experience first hand the Gloria Jean's Coffees brand. Nabi and Peter identified the opportunity for this unique brand in Australia and saw the chance to provide Australian consumers with high quality coffee and consistent service in accessible locations.
Together they established Jireh International Pty Ltd, the company that holds the right to franchise Gloria Jean's Coffees in Australia, and most recently purchased the rights to the Gloria Jean's Coffees brand for all international countries (with the exception of the USA and Puerto Rico).
Nabi's expertise in the coffee and tea industries combined with Peter's background in franchising, marketing and advertising created the perfect recipe for a successful partnership.
In late 1996 Jireh International Pty Ltd opened the first Gloria Jean's Coffees store in Miranda, Sydney and two weeks later another in Eastgardens, also in Sydney. These stores were set up to thoroughly test the concept in the Australian market.
In early 1998, Gloria Jean's Coffees franchised its first store and within six years had opened 185 stores - all locally owned and operated by more than 100 franchisees. In 2003, they opened a franchise in Darwin meaning that the brand was now established in every state and territory.
Gloria Jean's Coffees continued growth is a result of an effective franchising model, stable management practices and a committed and enthusiastic team who are passionate about coffee and satisfying customers.
Jireh International Pty Ltd is a wholly Australian owned company. Nabi Saleh is the Chairman and Peter Irvine is the Managing Director.
BROCHURE
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